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Founder's Note

Founder's Note

Since acquiring a degree in Hotel Management, I’ve always loved the idea of helping people. In the hotel, it’s a service-based industry and working in such a lively atmosphere always kept me wanting for more. This is the time that my love for Beer grew exponentially, there was something about this drink that lured me towards its flavors and I instantly wanted to learn the art of brewing. After working as a home-brewer, the idea of starting Brewed Leaf struck me.

Working in various fields and areas, especially being a home brewer taught me the important of quality and dedication in any line of work. While I still worked as an hotelier, people used to come up to me and ask me where I was from and my answer always held their interest. You see, I come from the Tea Capital of India, Darjeeling. It’s not only my home town, but also the place where I grew up around amazingly fresh tea plantations and estates. That’s when I realized how important it was to share this freshness with the world.

Coming from an Indian family, tea has been an integral part of my life. I grew up knowing that even though introduced by the British, we Indians have given it a new meaning and weaved it so intricately with our culture. When I saw the mainstream tea market being crowded by overly processed tea leaves, I knew it was my calling to bring into the market a product that brought freshness and the promise of good health.

At Brewed Leaf, we bring you the freshness of tea directly from the Tea gardens to your cup! Our tea comes from the gardens and then tasted by our very own expert tea tasters with avid experience in the field. The tea is then selected on the basis of the taste analysis, covered in handmade packaging and sent to our warehouses. From here the tea makes its journey to the consumers, whose satisfaction is our goal. The traditional tea route is a long one, it begins in the gardens and involves multiple middlemen. It takes between 10-15 weeks for tea, once produced, to reach the consumer. No one seems to have stopped to ask why, or attempt a more efficient system. We chose to ask questions. We did away with the long supply chain, reducing it from five stages to two. We have become the single link between producers and a global consumer base. The happy consequence is a better price for a much better tea.

From the most loved Darjeeling Tea to Imported ones, we have a range of products to choose from. If you love tea as much as we do, go ahead and have your pick from our shelves!

 

Vaibhav Jajoo

Founder & CEO,

Brewed Leaf